12 — Makeup / DTC
Soulmate Makeup
A makeup brand — lipstick, gloss and blush — built as a direct-to-consumer business with its own visual identity, store and social advertising.
DTC
Makeup brand & store
- Client
- Soulmate Makeup
- Industry
- Beauty & Cosmetics
- Market
- Morocco
- Year
- 2026
Technology
- E-commerce
- Meta Ads
- Short-form video
- AI image generation
Challenge
Makeup is sold on colour and texture, and a new brand competes with names shoppers already trust. Soulmate also needed to look distinct from other beauty brands in the same market.
Solution
We gave Soulmate its own identity — burgundy and nude, sculptural products, texture swatches — deliberately different from our other beauty work, and built the store and ads around shade and texture.
Implementation
- 01Visual identity and product art direction
- 02Store and product pages built around shade selection
- 03Product imagery and short-form video for social
- 04Meta Ads launch and creative testing
Result
A recognisable makeup brand with a complete DTC stack.
Creative that shows colour and texture the way shoppers judge them.
Services behind this project
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