Insights
What we learn building AI systems, stores, campaigns and content — written for the people who run them.
AI · 9 min
How to Build an MCP Server in Python (Step by Step)
MCP is how AI assistants plug into your business tools. Here is how an MCP server works, how to build one in Python, and how to run it safely in production.
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AI · 8 min
AI Agent Guardrails: Security Best Practices That Actually Work
An agent that can act can also break things. Here are the risks that matter and the guardrails that keep agents useful without giving them a blank cheque.
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Engineering · 7 min
LLM Observability: The Metrics to Track for AI Agents
Traditional monitoring tells you the server is up. LLM observability tells you whether the agent actually did the job — and what it cost.
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AI · 8 min
AI Agent Memory: Types, Architecture and How to Build It
Models don't remember anything between calls. Memory is something you design — here's how to decide what an agent keeps, finds and forgets.
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Automation · 10 min
AI Lead Generation Automation: A Multi-Agent Blueprint
Most AI lead generation is one model writing cold emails to a scraped list. Here's the multi-agent approach that qualifies first and contacts second.
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Engineering · 7 min
LLM Gateway vs OpenRouter: When to Self-Host Your AI Gateway
One OpenRouter key shared by every script and teammate is convenient until it isn't. Here's when to put your own gateway in front.
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AI · 8 min
AI Browser Agents Explained: How They Work and When to Use Them
Browser agents use websites the way people do. Here's how they work under the hood, where they fail, and what it means for your own site.
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Engineering · 8 min
AI Coding Agents: Building an Autonomous Dev Pipeline Safely
AI coding agents can write most of a pull request. The question is what has to be true before that pull request is allowed to exist.
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Performance · 10 min
Meta Conversions API Setup: The Complete Guide (CAPI vs Pixel)
Browser tracking misses a growing share of conversions. The Conversions API sends them from your server — here's how to set it up properly.
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Performance · 8 min
ROAS Formula and Automated Meta Ads Reporting (with Break-Even ROAS)
ROAS is simple to calculate and easy to misread. Here's the formula, the break-even number that actually matters, and how to stop building reports by hand.
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Engineering · 7 min
How to Verify Shopify Webhooks (HMAC Signature, Headers and Retries)
An unverified webhook endpoint is an open door. Here's exactly how Shopify signs webhooks and how to check the signature in Python and Node.
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Commerce · 8 min
AI Product Descriptions for Shopify: A Workflow That Ranks and Converts
AI can write a thousand product descriptions by lunch. Here's the workflow that keeps them accurate, unique and good for SEO.
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Automation · 7 min
n8n Shopify Automation: 3 Workflow Templates You Can Import Today
n8n connects Shopify to everything else without paying per task. Three real workflows, how to import them and how to run them reliably.
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Engineering · 8 min
Supabase Row Level Security Tutorial: Policies for an E-commerce App
With Supabase, your database is reachable from the browser. Row Level Security is what makes that safe — here's how to write the policies.
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Creative Technology · 8 min
3D Product Viewer for E-commerce: Shopify Options and a Three.js Build
Letting shoppers turn a product in their hands online answers questions photos can't. Here are your options, from native Shopify 3D to a custom configurator.
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Commerce · 7 min
Snooker Club Management Software: What Your Club Actually Needs
Built from running a real club's operations: the features a snooker or billiard club management system needs, and where computer vision fits in.
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Engineering · 7 min
Building a 2030 Website with a 2026 SEO Architecture
Immersive design and strong SEO are not opposites. The trick is to keep meaning in HTML and treat WebGL as enhancement.
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SEO · 6 min
How to Get Your Brand Cited by ChatGPT, Perplexity and Google AI
AI assistants answer questions by reading the web. Here's how to make sure they can read, understand and cite you.
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AI · 7 min
How AI Agents Actually Work (and Where They Pay Off)
Agents are not magic chatbots. They're a loop of reasoning, tools and rules — and that loop is what makes them useful or dangerous.
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Automation · 6 min
AI Automation for Shopify: 9 Workflows Worth Building First
The best automations for online stores sit between Shopify and your team. Here are nine that pay back fastest.
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Commerce · 8 min
The E-commerce Conversion Checklist: 25 Checks Before You Buy More Traffic
Before you increase ad spend, make sure the store can convert it. A practical checklist from our CRO audits.
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Performance · 7 min
A Creative Testing System for Meta Ads That Actually Scales
On Meta, creative is the targeting. Here's the testing system we use to find winners and scale them without resetting learning.
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Creative Technology · 5 min
3D on the Web Without Killing Performance
3D makes brands feel premium — until it makes the page slow. A performance budget for web 3D.
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Let's build what's next.
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