International SEO
Expanding into new countries means earning visibility in new search markets. We plan the right international structure, implement hreflang correctly and localise keyword research and content so each market sees a site built for it.
Sound familiar?
- The wrong language version ranks in each country
- Content is translated but not localised
- No clear structure for new markets
What's included
01
Market & keyword research
Search demand and competition analysed separately for each market.
02
Site structure
Subfolders, subdomains or ccTLDs chosen for your situation.
03
Hreflang implementation
Correct language and region annotations across every page.
04
Localised content
Content adapted to local terms, currencies, spelling and expectations.
Deliverables
- International SEO strategy
- Structure and hreflang implementation
- Market keyword maps
- Localisation guidelines
- Per-market reporting
How we work
- 01
Audit. Technical, content, backlink and competitor analysis.
- 02
Strategy. Keyword research, topic clusters and a prioritised roadmap.
- 03
Fix. Technical improvements, site architecture and on-page optimisation.
- 04
Publish. Content production mapped to clusters and intents.
- 05
Grow. Authority building, monitoring and monthly iteration.
International SEO FAQ
Should we use subfolders or separate domains?
Subfolders (like /en-gb/) are usually best because they share domain authority. Separate domains make sense in specific legal or brand situations.
Is machine translation enough?
Not on its own. We use it as a starting point, then localise keywords, examples and copy with native review.
Do UK and US English need separate pages?
Only when search terms, pricing or offers differ enough to matter. Otherwise one English version is simpler and stronger.
Let's build what's next
Let's build what's next.
Have a project, product or ambitious idea? Tell us where you want to go.