Google Ads Management
Google captures people who are already searching for what you sell. We manage Search, Shopping, Performance Max and YouTube campaigns with clean conversion data, tight query control and bidding tied to real profit.
Sound familiar?
- Budget is wasted on irrelevant search terms
- Performance Max is a black box
- Shopping feed errors limit visibility
What's included
01
Search campaigns
Keyword strategy, intent-based structure, negative keywords and ad copy testing.
02
Shopping & feed optimisation
Merchant Center setup and product feed optimisation for titles, attributes and images.
03
Performance Max
Asset groups, audience signals and brand exclusions set up for transparency and control.
04
YouTube
Video campaigns for demand generation and remarketing.
Deliverables
- Account and feed audit
- Campaign build or restructure
- Conversion tracking setup
- Search term and bid management
- Monthly reporting
How we work
- 01
Audit. Account, tracking, creative and funnel audit with quick wins.
- 02
Tracking. Pixel, Conversions API, GA4 and attribution setup verified end to end.
- 03
Launch. Account structure, audiences, creative tests and budgets.
- 04
Optimise. Daily monitoring, weekly optimisation and creative iteration.
- 05
Scale. Budget scaling, new channels and markets based on proven economics.
Google Ads FAQ
Is Google Ads right for e-commerce?
Yes — Shopping and Performance Max are often the most profitable channels for brands with established search demand.
How do you prevent wasted spend?
Regular search term reviews, negative keyword lists, brand exclusions and bidding strategies aligned with margin.
Do you handle Merchant Center suspensions?
Yes. We diagnose policy and feed issues and prepare the store and feed for review.
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Let's build what's next
Let's build what's next.
Have a project, product or ambitious idea? Tell us where you want to go.