UGC Ads
User-generated content works because it looks like a recommendation, not an advert. We source creators who match your audience, script them around angles that convert, manage production and edit the footage into ad-ready variations with the rights to run them as paid media.
Sound familiar?
- Polished ads feel like ads and get scrolled past
- Finding and managing reliable creators takes too long
- Raw creator footage needs heavy editing before it can run
What's included
01
Creator sourcing
Creators matched to your audience, market and language — French, English and more.
02
Angle-led scripts
Hooks and talking points built from customer research and proven winners.
03
Editing & versioning
Multiple hooks, lengths and formats cut from every shoot.
04
Usage rights
Clear licensing for paid media, Spark Ads and partnership ads.
Deliverables
- Creator shortlist
- Scripts and briefs
- Raw and edited footage
- Ad-ready variations
- Rights documentation
How we work
- 01
Research. Customer insights, competitor ads and angle mapping.
- 02
Concept. Creative briefs, scripts, storyboards and style frames.
- 03
Produce. Shoots, UGC, AI generation, 3D and motion.
- 04
Version. Variations by hook, format, market and placement.
- 05
Learn. Performance review and next-round briefs.
UGC Ads FAQ
Do creators post on their own accounts?
Optional. Most UGC for ads is delivered as content for your brand to run; organic posting can be added.
How long does a UGC batch take?
Usually two to four weeks from brief to edited ads, depending on product shipping to creators.
Can UGC be combined with AI content?
Yes — we often extend a creator shoot with AI-assisted variations of hooks, backgrounds and languages.
More in Creative Production
Let's build what's next
Let's build what's next.
Have a project, product or ambitious idea? Tell us where you want to go.