E-commerce Design
Good e-commerce design is not decoration — it's how customers understand a product, trust a brand and decide to buy. We design store experiences mobile-first, from the homepage and collections to product pages, cart and checkout, and hand them over as a system your team can extend.
Sound familiar?
- The store looks generic next to competitors
- Product pages don't answer the questions that stop people buying
- Every new page or campaign looks slightly different
What's included
01
UX research & structure
Customer journeys, navigation and collection architecture based on how people shop your category.
02
Product page design
Imagery, variants, offers, reviews and delivery information arranged around the purchase decision.
03
Design systems
Reusable sections, typography and components in Figma that map one-to-one to your theme.
04
Headless & immersive experiences
Editorial and 3D storefronts on Hydrogen or Next.js when the brand experience justifies it.
Deliverables
- UX audit and wireframes
- High-fidelity designs for key templates
- Figma design system
- Prototype for testing
- Developer hand-off or build
How we work
- 01
Discovery. Business goals, catalogue, customer journey and technical audit.
- 02
UX & design. Wireframes and high-fidelity design for key templates, mobile first.
- 03
Development. Theme or headless build, integrations, content and data migration.
- 04
QA & launch. Cross-device testing, speed optimisation, tracking verification and go-live.
- 05
Optimise. A/B tests and CRO iterations based on real customer behaviour.
E-commerce Design FAQ
Do you design and build, or only design?
Both. Our designers and developers work as one team, so what's designed is exactly what ships.
Should we redesign or optimise the current store?
If the brand and structure are sound, targeted CRO is faster. A redesign makes sense when the store no longer represents the brand or can't support new ranges and markets.
Do you design for Shopify themes?
Yes — we design within Online Store 2.0 sections so your team can build new pages without code.
More in E-commerce
Insights
How to Verify Shopify Webhooks (HMAC Signature, Headers and Retries)
An unverified webhook endpoint is an open door. Here's exactly how Shopify signs webhooks and how to check the signature in Python and Node.
The E-commerce Conversion Checklist: 25 Checks Before You Buy More Traffic
Before you increase ad spend, make sure the store can convert it. A practical checklist from our CRO audits.
Let's build what's next
Let's build what's next.
Have a project, product or ambitious idea? Tell us where you want to go.