03 — Haircare / Creative
Kami Bloom
A haircare brand built around a shampoo and hair-mask routine, presented through premium product imagery, a clear product story and UGC-style video advertising.
UGC
Video-led creative strategy
- Client
- Kami Bloom
- Industry
- Beauty & Cosmetics
- Market
- Direct-to-consumer
- Year
- 2026
Technology
- Meta Ads
- UGC production
- Short-form video
- AI image generation
Challenge
Haircare is bought on a promise that is hard to show in a still image: softness, shine and scent. A shampoo and a mask sold as a routine also need to be understood as a pair, not as two unrelated bottles.
The brand needed a visual language that felt premium while still producing enough video to keep social ads fresh.
Solution
We built the brand presentation around the routine — shampoo first, mask second — with warm, sensorial imagery (travertine, water droplets, monoi and vanilla notes) that makes texture and scent tangible.
For advertising we planned UGC-style videos around real usage moments and hooks, so the same product story could be told in many short variations.
Implementation
- 01Brand art direction and product presentation for the shampoo + mask routine
- 02Product page structure that sells the routine as a pair
- 03UGC and short-form video scripts with hook variations
- 04Creative testing plan for Meta placements
Result
A coherent haircare identity across product pages, organic content and ads.
A reusable video format that turns one routine into a steady flow of ad variations.
Services behind this project
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