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05 — Creative Production

Video Ads Production

Short-form video is where attention is won or lost in the first second. We plan and produce video ads around tested angles — strong hooks, clear proof and a single call to action — and deliver them in every format and length your media plan needs, with variations built for testing.

Sound familiar?

  • Video ads lose viewers in the first seconds
  • The team can't produce enough versions to test
  • Ads look inconsistent across platforms

What's included

01

Creative strategy

Angles, hooks and scripts mapped from customer research and competitor analysis.

02

Production & editing

UGC, motion graphics, product footage and AI-assisted scenes edited for each platform.

03

Iteration on winners

New hooks, openings and CTAs built on top of proven ads.

04

All placements

Reels, Stories, TikTok, Shorts and in-feed formats with captions and safe zones.

Deliverables

  • Creative roadmap
  • Scripts and storyboards
  • Edited video ads
  • Hook and length variations
  • Performance feedback loop

How we work

  1. 01

    Research. Customer insights, competitor ads and angle mapping.

  2. 02

    Concept. Creative briefs, scripts, storyboards and style frames.

  3. 03

    Produce. Shoots, UGC, AI generation, 3D and motion.

  4. 04

    Version. Variations by hook, format, market and placement.

  5. 05

    Learn. Performance review and next-round briefs.

Video Ads FAQ

How many video ads should we test each month?

Active accounts usually need 10–30 new concepts or variations per month per major platform.

Do you write the scripts?

Yes — scripts, on-screen copy and captions are part of every video.

Can you work with our existing footage?

Yes. We often re-edit existing footage into new hooks and formats before shooting anything new.

Let's build what's next

Let's build what's next.

Have a project, product or ambitious idea? Tell us where you want to go.