01 — E-commerce / Performance
Valèn Beauty
A direct-to-consumer beauty brand — lip gloss, blush and bundles — scaled through a conversion-focused Shopify store, Meta Ads built on proven creatives and an AI-assisted creative pipeline.
+182%
Conversion growth
- Client
- Valèn Beauty
- Industry
- Beauty & Cosmetics
- Market
- Morocco & European diaspora
- Year
- 2026
Technology
- Shopify
- Meta Ads
- Meta Conversions API
- GA4
- CapCut
- AI video generation
Challenge
Valèn Beauty sells colour cosmetics where the exact shade is the product. Visitors needed to trust what they saw on screen, and paid traffic from Instagram and Facebook arrived on pages that didn't answer shade, texture and delivery questions quickly enough.
The brand also needed far more creative than a small team could produce: every product, bundle offer and language version required its own ads.
Solution
We rebuilt the product and bundle pages around the purchase decision — true-to-colour imagery, clear offer blocks (such as the 2 blush + 1 gloss bundle), delivery and payment reassurance and a simpler mobile add-to-cart flow.
On Meta we consolidated campaigns into a structure the algorithm could learn from: broad and 1% lookalike prospecting with the best-performing catalogue creatives, a 3% lookalike expansion and 30-day retargeting of site visitors, restricted to Facebook and Instagram placements for traffic quality.
Implementation
- 01Product and bundle templates redesigned and rebuilt in Shopify
- 02Offer structure and cart flow simplified for mobile
- 03Conversions tracking verified end to end
- 04Creative pipeline producing colour-matched French and Darija video ads from product photos
- 05Weekly creative testing with winners duplicated into new audiences
Result
Conversion rate grew by 182% after the store and offer changes, while the campaign structure let the best creatives scale into new audiences.
The AI-assisted pipeline turned single product photos into a steady flow of localised video ads, so testing never waited on production.
Services behind this project
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