Zinaé Cosmetics

Zinaé had found creatives that worked but was running them inside a fragmented account structure, with weak ad sets absorbing budget and no systematic way to reach new buyers beyond the first audiences.

In a cash-on-delivery market, revenue also depends on what happens after the click: unconfirmed orders and returns can erase the gains from cheaper traffic.

We kept the proven 1% lookalike ad sets and their winning catalogue creatives, paused under-performing ads, and added a 3% lookalike and a 30-day retargeting audience that excluded existing purchasers — all under a single budget so spend flowed to what worked.

Placements were limited to Facebook and Instagram to protect traffic quality, and order confirmation was streamlined so more ad-driven orders turned into delivered revenue.

Revenue increased 3.4x as the account concentrated budget on proven creatives and expanded them into new audiences.

The simplified structure made results easier to read and scale, with clear rules for when to add, pause or duplicate ad sets.