E-commerce SEO
Organic search is the most profitable acquisition channel an online store can build. We optimise category architecture, product pages, internal linking and structured data so your store ranks for the searches that lead directly to purchases.
Sound familiar?
- Collection pages don't rank for commercial searches
- Duplicate content from variants and filters
- Product pages have thin, manufacturer-copied descriptions
What's included
01
Category architecture
Collections structured around real search demand.
02
Product optimisation
Titles, descriptions, images and reviews optimised for search and conversion.
03
Faceted navigation
Filters and variants controlled to avoid duplicate and wasted crawl.
04
Product structured data
Price, availability and review markup for rich results.
Deliverables
- E-commerce SEO audit
- Keyword and category map
- On-page optimisation
- Structured data implementation
- Monthly rankings and revenue report
How we work
- 01
Audit. Technical, content, backlink and competitor analysis.
- 02
Strategy. Keyword research, topic clusters and a prioritised roadmap.
- 03
Fix. Technical improvements, site architecture and on-page optimisation.
- 04
Publish. Content production mapped to clusters and intents.
- 05
Grow. Authority building, monitoring and monthly iteration.
E-commerce SEO FAQ
Is Shopify good for SEO?
Yes, with some care: its URL structure and duplicate collection paths need handling, and themes must be kept fast. We fix these as standard.
Should we write a blog for our store?
Yes, when the articles answer questions buyers actually search and link to the relevant collections and products.
How do you measure e-commerce SEO?
By organic revenue and transactions, not just rankings — tracked in GA4 and Search Console.
Let's build what's next
Let's build what's next.
Have a project, product or ambitious idea? Tell us where you want to go.