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04 — Performance Marketing

TikTok Ads Management

TikTok rewards brands that look native to the feed. We combine TikTok-first creative, Spark Ads and correct Events API tracking to reach new audiences profitably — and feed the winning content back into your other channels.

Sound familiar?

  • Repurposed Instagram ads underperform on TikTok
  • Tracking isn't set up correctly
  • No steady flow of native video content

What's included

01

Native creative

Hooks, formats and sounds designed for TikTok, not adapted from other channels.

02

Spark Ads

Boost creator and brand posts to combine social proof with paid reach.

03

Pixel & Events API

Correct pixel placement and server events so campaigns optimise for purchases.

04

Creator partnerships

Sourcing and briefing creators for authentic UGC.

Deliverables

  • Account and tracking setup
  • Creative strategy and briefs
  • Campaign launch and testing
  • Creator coordination
  • Performance reporting

How we work

  1. 01

    Audit. Account, tracking, creative and funnel audit with quick wins.

  2. 02

    Tracking. Pixel, Conversions API, GA4 and attribution setup verified end to end.

  3. 03

    Launch. Account structure, audiences, creative tests and budgets.

  4. 04

    Optimise. Daily monitoring, weekly optimisation and creative iteration.

  5. 05

    Scale. Budget scaling, new channels and markets based on proven economics.

TikTok Ads FAQ

Does TikTok work for premium brands?

Yes, when the creative respects the platform. Premium brands succeed with educational, behind-the-scenes and creator-led content rather than polished TV-style ads.

How many videos do we need?

Plan for several new videos per week during testing — TikTok creative fatigues fastest of all platforms.

Can TikTok ads drive sales directly?

Yes. With correct tracking and a mobile-optimised store, TikTok can be a direct sales channel as well as a discovery channel.

Let's build what's next

Let's build what's next.

Have a project, product or ambitious idea? Tell us where you want to go.