E-commerce Conversion Rate Optimization
Doubling traffic costs money; improving conversion compounds every visitor you already pay for. Our CRO work combines analytics, session recordings, customer research and structured A/B testing to find and fix what stops people from buying.
Sound familiar?
- High ad spend with a conversion rate that won't move
- Visitors add to cart and disappear
- Design changes are based on opinions, not data
What's included
01
CRO audit
Funnel analysis, heuristic review, speed and mobile UX audit with a prioritised list of fixes.
02
Product page optimisation
Clarity, imagery, social proof, offer structure and add-to-cart experience.
03
Checkout & cart
Friction removal, trust signals, payment options and upsells that don't hurt conversion.
04
A/B testing programme
Hypothesis-driven tests with proper sample sizes and clear decisions.
Deliverables
- Conversion audit report
- Prioritised optimisation roadmap
- Designed and built improvements
- A/B test plan and results
- Monthly performance review
How we work
- 01
Discovery. Business goals, catalogue, customer journey and technical audit.
- 02
UX & design. Wireframes and high-fidelity design for key templates, mobile first.
- 03
Development. Theme or headless build, integrations, content and data migration.
- 04
QA & launch. Cross-device testing, speed optimisation, tracking verification and go-live.
- 05
Optimise. A/B tests and CRO iterations based on real customer behaviour.
Conversion Rate Optimization FAQ
How much can CRO improve conversion?
It depends on the starting point. Stores with clear UX problems often see double-digit improvements from the first fixes; mature stores gain through a steady cadence of tested iterations.
Do we need a lot of traffic for A/B testing?
Reliable tests need enough conversions. For smaller stores we focus on research-backed improvements and before/after measurement instead of split tests.
Which tools do you use?
GA4, Microsoft Clarity or Hotjar for behaviour, and Shopify-compatible testing tools, chosen to fit your stack and traffic.
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Insights
How to Verify Shopify Webhooks (HMAC Signature, Headers and Retries)
An unverified webhook endpoint is an open door. Here's exactly how Shopify signs webhooks and how to check the signature in Python and Node.
The E-commerce Conversion Checklist: 25 Checks Before You Buy More Traffic
Before you increase ad spend, make sure the store can convert it. A practical checklist from our CRO audits.
Let's build what's next
Let's build what's next.
Have a project, product or ambitious idea? Tell us where you want to go.