Performance Insights
Paid media, measurement and creative testing.
Performance · 10 min
Meta Conversions API Setup: The Complete Guide (CAPI vs Pixel)
Browser tracking misses a growing share of conversions. The Conversions API sends them from your server — here's how to set it up properly.
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Performance · 8 min
ROAS Formula and Automated Meta Ads Reporting (with Break-Even ROAS)
ROAS is simple to calculate and easy to misread. Here's the formula, the break-even number that actually matters, and how to stop building reports by hand.
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Performance · 7 min
A Creative Testing System for Meta Ads That Actually Scales
On Meta, creative is the targeting. Here's the testing system we use to find winners and scale them without resetting learning.
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