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Huggehub Global Digital StudioParis --:--London --:--New York --:--Now accepting new projects →AI / Commerce / Technology / GrowthEurope • United Kingdom • United States

10 — Web / Creative Development

3D Web Experiences

Immersive agency and e-commerce websites built with Next.js, Three.js and motion design — 3D that loads only when it helps, on pages that still score 100 on Lighthouse.

WebGL

Immersive, fast storefronts

Client
3D Web Experiences
Industry
E-commerce
Market
Europe, UK & USA
Year
2026
Chrome wireframe blocks turning into solid black architecture, crossed by a thin yellow line

Technology

  • Next.js
  • Three.js
  • React Three Fiber
  • GSAP
  • WebGL
  • Vite

Challenge

3D can make a brand unforgettable — or make a site slow, heavy on phones and invisible to search engines. Most immersive sites pick spectacle over performance.

Solution

We treat 3D as progressive enhancement: every page is server-rendered with a static poster first, WebGL loads after the visitor interacts, and heavy scenes only run on devices that can afford them.

The result is a site that feels like a product launch on a laptop and stays fast on a mid-range phone on mobile data.

Implementation

  1. 01Server-rendered pages with static fallbacks for every scene
  2. 02Lazy WebGL loading after first interaction, paused off-screen
  3. 03Device and network gating for heavy scenes
  4. 04Interactive 3D product showcase (Three.js + Vite)
  5. 05Motion system for page transitions and reveals

Result

Lighthouse 100 for performance, accessibility, best practices and SEO on mobile — with 3D intact on capable devices.

A reusable architecture for immersive storefronts and agency sites.

Let's build what's next

Let's build what's next.

Have a project, product or ambitious idea? Tell us where you want to go.